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MFEC Leverages Technology Strengths to Drive 3 Core Solutions, Aiming to Revive Thailand’s Economy

MFEC embraces new challenges by integrating the strengths of its internal departments and collaborating with its subsidiaries to enhance capabilities and elevate the standards of technology services. Under the concept of “Synergy: Blending Differences to Grow,” the company aims to utilize technology to help revitalize Thailand’s economy.  MFEC’s CEO, Mr. Siriwat Vongjarukorn, shared his perspective on the state of Thailand’s digital transformation. He highlighted that the Bank of Thailand recently acknowledged last year’s GDP growth rate of 1.8%, the lowest on record, with declines continuing each quarter. This reflects a downturn in the country’s competitiveness. Additionally, the IT industry operates at a 100% trade deficit, meaning none of the profits remain in Thailand regardless of how much is sold. This positions the country at the very end of the value chain. To revitalize Thailand’s economy, building competitiveness has become the top priority for businesses to focus on. 

Mr. Siriwat Vongjarukorn stated that Synergy comes from teamwork. When there is teamwork, we have synergy that can create momentum to move forward together. Thailand is at a point where IT has become a poison. Many businesses see IT costs rising faster than profits, which means MFEC is part of extracting profits from our clients’ companies. Therefore, we are determined to run our business with a purpose, not just sales. We won’t sell a product that makes customers dependent on it to the point of harming their business, but instead, we will help them enhance their competitiveness. This is why MFEC is investing in three main areas: AI, Open-source, and ESG.”  

In 2024, MFEC is adopting a Synergy strategy, moving forward with a Purpose-Driven Business approach by prioritizing the selection of technologies through three Core Solutions, which include: 

Cost Optimization: Designing technologies that help reduce business costs to increase competitive opportunities in the market. 

Generative Al:  Leveraging AI technology innovation to enhance collaboration and efficiency in business. 

Sustainability: Finding new funding opportunities from investors to ensure long-term sustainability for clients’ businesses.  

By fully utilizing the competitive advantages and strengths of each business unit, MFEC aims to harness the power of technology and a sharp focus on future trends. The goal is to push the potential of employees to deploy these technologies in business operations for clients, ensuring maximum benefit and embedding this approach as a core part of the company culture.

Mr. Arm Sivadith, CSO, said, “Culture cannot be created; it must arise from a group of people thinking the same way, focusing on the same thing, and working together. So, if I were to summarize the strategy, it would be to perform our assigned tasks with maximum efficiency and create a culture building through: Communication – effective communication between each other, Collaboration and Team Spirit – creating an environment that fosters collaboration, and Sharing Experience – learning through shared experiences. The result of all these efforts is synergy.” 

With 27 years of experience, MFEC has continuously partnered with emerging technologies to enhance business growth, adapting to today’s rapidly evolving landscape. We are dedicated to developing technologies that elevate workflows to keep pace with economic changes. This commitment is driven by the synergy across our 5 Pillars which serve as the foundation of MFEC’s technology infrastructure.

This March, MFEC will once again showcase its technological strength at the event “MFEC Inspire – Transforming IT Challenges into Future Competitive Advantage” Discover the 5 Pillars of technology that will equip businesses to navigate digital transformation with agility and sustainability.